Driving Change.

Promoting Excellence.

Welcome to The NSG

Promoting professional property sales & marketing for Housing Associations and Local Authorities across the UK. The National Sales Group (NSG) is a membership organisation that aims to increase knowledge and shared learning for its members, whilst working with government and stakeholders to create opportunities and improve performance in the delivery of shared ownership and private sale throughout the sector.

The Group is formed of over 200+ Housing Providers throughout England representing over 90% delivery of home ownership sales throughout the Housing sector.

The NSG continues to work closely with the National Housing Federation (NHF); Homes England; DLUHC and GLA.

If you are interested in becoming a member or want to find out more information about getting involved, events, membership or contact the board please contact us by completing the form below.

Amy Nettleton
NSG Chair
Assistant Development Director
(Sales & Marketing) Aster Group

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NSG Board

National Chair & Partnerships
Amy Nettleton
NSG Marketing
Andy Watts
NSG Local Agents
Sarah Crockford
NSG IFA Lead and Advisor
Kelly McCabe
NSG National Agent Advisor & Research
Eloise Robins
NSG Midlands
Helen Reddington
NSG Legal Lead and Advisor
Ruth Barnes

Membership

Why join?

  • Membership is free for all Housing Associations throughout England, Wales and Northern Ireland
  • You will have access to specific sales and marketing resources to help you and your sales teams
  • Debate amongst peers in the sector the hot topics in sales and marketing
  • Networking opportunities where you can meet new peers, and share and gain knowledge in sales and marketing specifics
  • Challenge and influence government policy on shared ownership and sales delivery
  • In the know – be the first to hear the news that affects the topics in the sector
  • Quarterly online national NSG meetings
Amy Nettleton
National Chair & Partnerships

Amy is responsible for all things sales related at Aster and completely passionate about all things shared ownership (and horses and a glass of wine!)

Want to know more about what Amy and her team get up to?

Andy Watts
NSG Marketing
Andy is Managing Director at CAST and has over 25 years marketing experience in housing and private residential sector. During that time, he has developed a strong network of clients and partnerships across the sector, covering marketing, sales, legal and property management. Andy has delivered over 100+ developments covering shared ownership, private sales and PRS and has a wide knowledge of the housing market and the challenges faced within the sector. He is Co-founder of National Sales Group (NSG) which today comprises over 200+ housing associations and local authorities.
Sarah Crockford
NSG Local Agents

Sarah Crockford –Regional Sales Manager for Sage Housing, delivering shared ownership up and down the country. Passionate about getting people on to the housing ladder and supporting this brilliant part of the housing sector.

Kelly McCabe
NSG IFA Lead and Advisor

Starting her career in Financial Services in 2001, Kelly worked as a broker for 12 years focussing on Affordable Housing. Forming TMP in 2005, Kelly has grown the company to become the one of the UKs leading Specialist Shared Ownership Brokers. Working alongside Lenders, Government and Housing Associations, Kelly is focussed on continuing her years of work in raising the profile of Shared Ownership across the UK. Kelly’s knowledge and enthusiasm for improving Shared Ownership is well known, and she has been instrumental in many positive changes over the years.

Eloise Robbins
NSG National Agent Advisor & Research

Eloise joined JLL’s Greater London Residential team to lead a dedicated HTB & Shared Ownership sales function. Having over 10 years’ experience in selling new homes for private sale, Help To Buy and Shared Ownership tenure in London and across the south east, she has acted on behalf of Registered Providers, Local Authorities and Private Developers. Eloise has an in-depth knowledge of both the product and strategy required to deliver a successful scheme, maximise returns to the clients, within set timeframes.

Helen Reddington

NSG Midlands

I’m Director of Home Ownership at The Riverside Group and responsible for our national affordable homes sales programme as well as resales and leasehold management services across the group. I’ve worked in the housing sector for 30 something years, with the last 15 involved with shared ownership and sales activities and have previously worked as Head of Sales for several shared ownership providers.  I’m a proud Fellow of the CIH.